Your business card is one of the most important, cost-effective and versatile marketing tools you have. How come? Because they’re inexpensive, easy to carry with you and easy to get in front of people. Especially for businesses just starting out. However, your card needs to make a great impression. A well-designed business buy clone cards can effectively promote your business, but there’s a good chance that if your card looks unprofessional, it may be thrown in the dustbin or just lie in a drawer, collecting dust. Your business card needs to tell people what you and your business is about, instead of only telling people who you are and where to contact you.
Your card must look great, feel sturdy and clearly define what your business does – and you and your card will be remembered. Technology makes it easier and more affordable than ever to have cards designed and printed that will get someone’s attention and at the same time look businesslike and appealing.
You are not going to get many calls if someone looks at your business card and can’t tell immediately what your business does. Too much information printed on your card will make it look too busy and totally unprofessional. Keeping it simple is best. It’s necessary to have your name, your company, what you do, and why you should be used – but supply all your contact details; you want to be easy to reach.
Using a small font, you may be able to supply more information, but what good is it if people can’t read it? A good guideline is to use a type size no smaller than 7-8 point. Make your company name the largest and your name and maybe your cell number a bit larger than the rest. Use colour in your cards to brighten them up and make them appealing. Avoid printing a dark colour on a darkish background or a light colour on a light background, for instance printing grey on white to make it look like silver. It just does’nt work.
